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Promoting Dark Dates by Tracey Sinclair

Here at Red Button we have been busy promoting a great new book through our consultancy service. Tracey Sinclair is already a published writer but for her new book she chose to self-publish digitally....

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The great £0.20 eBook debate

As an avid reader and a Kindle owner, I browse Amazon pretty much every day. When I spotted a selection of books by various authors, including my colleague Karen’s favourite Alan Hollinghurst at £0.20,...

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Is there a magic formula for ebook success?

I’ve been reading a lot about marketing ebooks this week. I was particularly struck by the stories of two authors whose approaches could hardly be more different. A friend pointed me in the direction...

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New book trailer for “Dark Dates” by Tracey Sinclair

We’ve been working with author, Tracey Sinclair on the promotion for her new ebook, “Dark Dates” which was published earlier this year. Check out the brand new book trailer we created by clicking the...

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In praise of the Book Blogger

A decade ago in publishing, the words “book blogger” were at the very bottom of any marketing agenda. What was desired in order to really sell a book was newspaper coverage, perhaps a serialisation,...

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Books smell good: A response to Michael Levin’s Huffington Post article

I recently stumbled across a rather incendiary piece in the Huffington Post written by bestselling business author Michael Levin, entitled  “Why Books Stink”. “The dirty little secret of the publishing...

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